# Quick-Start Checklist: Handyman Website Builder

**Print this checklist and gather all information before starting your website project.**

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## ☐ Business Information

- [ ] Official business name
- [ ] Business tagline/slogan
- [ ] Years in business or owner experience
- [ ] Service area (cities, counties, radius)
- [ ] Primary business address
- [ ] Main phone number
- [ ] Business email
- [ ] Business hours
- [ ] Logo file (PNG/SVG, transparent background)
- [ ] Brand colors (hex codes)
- [ ] Owner/team photos
- [ ] Project photos (before/after pairs)

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## ☐ Google Business Profile Data

**For EACH GBP location, collect:**

### Location 1: _______________

- [ ] Exact business name (as shown in GBP)
- [ ] Complete address (as shown in GBP)
- [ ] Phone number (as shown in GBP) - must match exactly!
- [ ] Service radius (in miles)
- [ ] Nearby neighborhoods/landmarks
- [ ] Location-specific services

### Location 2: _______________

- [ ] Exact business name (as shown in GBP)
- [ ] Complete address (as shown in GBP)
- [ ] Phone number (as shown in GBP) - must match exactly!
- [ ] Service radius (in miles)
- [ ] Nearby neighborhoods/landmarks
- [ ] Location-specific services

### Location 3: _______________

- [ ] Exact business name (as shown in GBP)
- [ ] Complete address (as shown in GBP)
- [ ] Phone number (as shown in GBP) - must match exactly!
- [ ] Service radius (in miles)
- [ ] Nearby neighborhoods/landmarks
- [ ] Location-specific services

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## ☐ Services List

**List all services with details:**

### Service Category 1: _______________
- [ ] Service names
- [ ] Brief descriptions (2-3 sentences each)
- [ ] Typical price ranges
- [ ] Average project timelines
- [ ] Common customer questions

### Service Category 2: _______________
- [ ] Service names
- [ ] Brief descriptions
- [ ] Typical price ranges
- [ ] Average project timelines
- [ ] Common customer questions

### Service Category 3: _______________
- [ ] Service names
- [ ] Brief descriptions
- [ ] Typical price ranges
- [ ] Average project timelines
- [ ] Common customer questions

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## ☐ Customer Testimonials

**Collect 3-5 testimonials for EACH location:**

### Location 1 Testimonials:
1. [ ] Customer name, city, review text, star rating
2. [ ] Customer name, city, review text, star rating
3. [ ] Customer name, city, review text, star rating

### Location 2 Testimonials:
1. [ ] Customer name, city, review text, star rating
2. [ ] Customer name, city, review text, star rating
3. [ ] Customer name, city, review text, star rating

### Location 3 Testimonials:
1. [ ] Customer name, city, review text, star rating
2. [ ] Customer name, city, review text, star rating
3. [ ] Customer name, city, review text, star rating

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## ☐ Competitive Research

- [ ] Competitor 1 website URL and notes
- [ ] Competitor 2 website URL and notes
- [ ] Competitor 3 website URL and notes
- [ ] Services they emphasize
- [ ] Pricing transparency observations
- [ ] Design elements you like/dislike
- [ ] Keywords they target

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## ☐ Marketing Goals

- [ ] Primary website goal (leads, calls, bookings)
- [ ] Target monthly lead volume
- [ ] Average project value target
- [ ] Priority geographic areas
- [ ] Services to promote most heavily

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## ☐ Meta Descriptions (Write 1-2 sentences for each page)

- [ ] Homepage meta description
- [ ] Services page meta description
- [ ] Why Choose Us meta description
- [ ] Service Areas meta description
- [ ] Reviews page meta description
- [ ] Location 1 GBP page meta description
- [ ] Location 2 GBP page meta description
- [ ] Location 3 GBP page meta description
- [ ] Service 1 landing page meta description
- [ ] Service 2 landing page meta description
- [ ] Service 3 landing page meta description

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## ☐ Lead Magnet Content Ideas

**Choose 3 downloadable guides to create:**

1. [ ] Guide title: _______________
   - [ ] Target service page: _______________
   - [ ] Content outline (3-5 sections)

2. [ ] Guide title: _______________
   - [ ] Target service page: _______________
   - [ ] Content outline (3-5 sections)

3. [ ] Guide title: _______________
   - [ ] Target service page: _______________
   - [ ] Content outline (3-5 sections)

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## ☐ Post-Launch Tasks

- [ ] Set up Google Search Console account
- [ ] Verify website ownership in Search Console
- [ ] Submit sitemap to Search Console
- [ ] Request indexing for key pages
- [ ] Update GBP "Website" field for each location
- [ ] Verify NAP consistency across all platforms
- [ ] Install Google Analytics 4
- [ ] Set up conversion tracking goals
- [ ] Bookmark admin dashboard URL
- [ ] Test all forms and CTAs
- [ ] Test website on mobile devices
- [ ] Check all phone number links work
- [ ] Verify all PDF downloads work

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**Once this checklist is complete, you're ready to start building your website using the prompts in the main guide!**